Custom Well Designed Magazine Printing

Custom Well Designed Magazine Printing

The dimensions refer to the width and height of the magazine in its finished form (also known as the trim size). Although magazines can be printed with just about any size you choose, bear in mind that all commercial printers have certain page sizes they offer as standard sizes.

These standard sizes are determined by the type of production equipment used by the printer. Designing your magazine's page size to conform to one of your printer's standard page sizes will optimize the production of your magazine and keep the cost as low as possible.

On the other hand, a magazine designed with non-standard page dimensions may not match well with any of your printer's presses. As a result, the production run would be inefficient and have a poor paper yield. The excess paper becomes waste and can add quite substantially to the cost of a magazine run.

Needless to say, knowing which page sizes your printer can produce most economically is good information to have before starting on the layout of your magazine. Not to discourage creativity or unique design, but a few subtle design changes upfront could translate to big savings later. So get your printer involved early in the process.

Furthermore, a magazine's size not only affects its production cost, it can also affect the postage cost to distribute the magazine to readers. So, if your magazines will be sent individually through the mail, your printer will likely be able to make size suggestions to help keep your mailing costs as low as possible. Sometimes tweaking your page dimensions by as little as 1/2" can result in a postage decrease.

If you are planning to launch a new Magazine, you can save headaches down the road by getting your Printer involved early in the process.